To the less senior members in this music community, Yamaha isn't a total daft when it comes to digital technology in music, they had a go at digitizing effects processors & amplifiers not too long ago (like the last decade), in fact, many of us might still be in possession of the equipment seen above, stashed away somewhere in the house. In my opinion, things didn't move on too well here because as far as development is concerned, it was virtually invisible.
This was despite the fact that Yamaha had some formidable names under its DG technology, some of whom can be seen in the ad above. This acquisition would signal a turn for Yamaha as a player, maybe not so much of a force to be reckoned with when it comes to guitars (oh please, Yamaha, you gotta bring back the Pacifica glory days...), but as a recognized entity in pro-audio equipment.
As far as the business end goes, Yamaha is letting LINE 6 run its show with no change in the management organization. Back home here in SG, we can expect to see Beat Spot & City Music fusing business ideas, hopefully to our (consumer/buyer) benefit. Let's keep a close watch come 2014, shall we?
3 comments:
hopefully they'll retains the line 6 brandname
That name = $$ :-)
i wonder if fender didn't retain the jackson/charvel brandname last time
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