Why?

The final sale happening at City Music now is offering this G&L ASAT  Classic Fullerton Standard for $1,305. Awesome guitar, made in the USA.

Meanwhile, the most affordable American Telecaster (American Performer) is listing for $2,049.

Given the price enticements, many of us won't go for the G&L. It's a good guitar, well-made & the discounts just made it a very enticing instrument with regards to value-for-money. Nope, it's a G&L & it's a no go. Considering the close history this brand name has to Leo Fender, we still won't budge. 

So what is really preventing us from buying a non-Fender, is our ego, really. For many of us, it has to be a Fender. We just have to go with that name because it's status symbol of sorts. Many people will understand this because they still aspire to acquire Mercedes & Rolex when other brand names offer better performance & quality. There's nothing wrong with getting a Fender. It's still the benchmark in the industry but if something more worthy is presented to us, we have to be wiser with our decisions. On that note, I'm not compelling you to get a G&L. At that discounted price, why not check it out, at the very least. If it doesn't click with you, then it's all about personal appeal. Nobody can fault you on that.