Fender is currently collaborating with the denim brand, Wrangler, for some gear merchandise. Are people aware of the Wrangler brand name today? The younger ones in particular. We could all agree Levi's is the name to beat in this game. For an up-market appeal, maybe Versace & Armani.
But if you are in the same age group as yours truly here, the Wrangler name, in its heyday, is up there with Levi's. Of course, back then, we have Lee, Lee Cooper, Yane & Amco, among others, fighting for attention. Are we missing something in terms of Wrangler being on the rise in terms of denim wear leading to a Fender collaboration? Hmm..
Pic: MR
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