Price watch (66)

This is a guitar store located at Excelsior SC. The store's glass panel extends to the building's washroom area. Enough clues already.

The guitars you see above are all discontinued models less one PRS. These are not new models, they have been around for a while, still waiting for the right individuals to fall in love with them & bringing them home (after payment, of course). The thing is, prices for these instruments are Day 1 prices. Yes, these have not been subjected to any discounts (yet) till today so falling in love with any of these instruments is a little subjective. Some of the guitars still have the plastic protective layer on them, eg. the Fender Elvis Costello Jazzmaster. This one debuted in 2008 so good luck in removing that; we know what it's like dealing with something that should be removed but given a prolonged existence. 

I'm nobody when it comes to sale recommendations but some things should be cleared in good time. Take that green Strat there with the flag sticker on the pickguard for instance; is an American Original Series. It debuted in 2018 & discontinued in 2021. When Swee Lee still had it in stock, it was listed for $2.8k+ & rightfully so as it's in the higher tier of Fender's offerings. Also, this particular store does not display prices up front; even their online references do not bear any price listings. Price tags, I feel, has a psychological effect on the shopping minds. Even if you don't end up buying, the figures cannot be unseen (if you understand what I mean). This is why some stores even display a fake slashed / discounted listing. I've nothing against this store. In fact, I've purchased three guitars from them, pickups & countless number of strings. I would want them to do well & give other stores there good competition. Then again, I'm sure they know what they are doing despite us (the outsiders) thinking otherwise.

Wishing everyone a good week ahead.