Friday, July 20, 2018

BFG 2018: Price


If you are interested, the Gibson BFG 2018 is now available here sporting a sub-$1.5K price tag. When I bought mine more than 10yrs ago (yes, it's that old), it was going for the same price. Is this a big thing- the price? I see it as the commercial ability to keep prices reasonable on the less celebrated range. The Standards & Traditionals for instance are seeing price hikes on grounds of 'upgrades'- whatever that means. The BFG is a niche appeal & an opportunity to fish buyers into the brand through affordability. Good to see this happening, no idea if it's intentional or otherwise but a win-win situation at the very least. 

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