Come 2014, the ESP guitar company will have a firm foothold in the USA. This is a lethal move & other USA instrument manufacturers should take heed of how some singlecut & strat-type implements would be affected. This is not to say that those would be dethroned comprehensively but it's a sign of things to come. Also to note, if you are manufacturing pointy, outgoing, 'loud' guitars, ESP has some of their own. OK let's make it more explicit- BC Rich needs to know what's coming their way. I have no disrespect for BC Rich, in fact, I'm quite a fan but lately they are not putting things forth with their usual vigour.
I'm applauding ESP's move to show the world what they are made of- resilience & commitment among other things. Eastern manufacturing have always been second fiddle to their western counterparts & the world was made to believe this was status quo but along the way, things change, to put it simply. Some entities in the east embrace technology with a certain degree of philosophy that would make many things possible. It's enough to initiate paradigm shifts- it's what Samsung is doing to iPhone if guitar manufacturing is not your thing.
Let's see what 2014 has in store for us.
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