We have been commemorating Earth Hour & it was no exception this 2014. Unlike previous years, there was absolutely no playing last Saturday (29-3-2014), I actually read in the dark for the entire 60min. There was less EH promotion this year or so I noted. I remember the media making it a big deal in 2013, asking people to come down to town & join the rest of the participants in the name of awareness. The news did some pre-EH coverage to play their part.
This year, the focus was at Marina Bay where Garfield, Fox & gang were part of the EH 2014 event so it was an Amazing Spiderman Earth Hour so to speak. Imagine the amount of electricity used for this event, regardless if it's gagged for an hour to observe the event proper. Gee... Hopefully, it had been an amazing EH in terms of awareness but once again, having looked around on that day, just in my neighbourhood vicinity, people were largely oblivious to EH. The love for Mother Earth, it seems, appeals to only a certain fraction of the national demographics. The typical Uncles & Aunties here had no clue what it was all about. This had been the case for the past few EH commemorations or so. In terms of reach, in my opinion, it failed quite miserably.
Whatever it had been, we did our part in our own special ways. Some of our ways were more EH than others.
1 comment:
agreed, the event lacks of promotion/awareness if compared with previous years...
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