Managed to say goodbye to SV Guitars (J Cube branch) last Friday (18/3/'16). According to Mike (owner), this branch would have seen its 4th anniversary in a few days time but there was no obligations to have a sentimental end to this. From my observations, retail stores suffer at J Cube. Many F&B outlets had folded since the center's opening. It's just not renowned for commercial activities other than movies & ice-skating. The Jurong neighbourhood is currently cluttered with shopping centers; Westgate, JEM & IMM- all competing for customers. The newly opened hospital in this neighbourhood would have increased consumer traffic but it's all about choice- people still give considerations to preference & proximity. Why break a sweat to dine at J Cube when there are plenty of choices at JEM/ Westgate?
Anyway, many thanks to SV Guitars for giving us guitar dweebs the options while they were residing in J Cube. They are not gone for good, SV Guitars still has its primary branch at Peninsula Hotel basement. All the best in their future endeavours.
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