I lifted this off the manufacturer's website. As a legal business entity, such announcements need to happen. So Gibson Guitar Corp. is now known as Gibson Brands.
A further understanding of this would mean that the monicker 'Gibson' can now be used to identify the company not just a certain product per se. For instance if Gibson decides to manufacture toilet bowls, they have every right to have the Gibson logo there and let people shit on them.
As a commercial entity, they have every right to expand this way, it's survival instinct in this competitive world. However, let's not see the decline of 'Gibson' as one of the foremost guitar manufacturing company just because some people decide to channel funds elsewhere & not let instrument making be priority- that would be sad (recall CBS-era Fender). And I'm not really a Gibson fan, just having a tremendous respect for the name & what it stands stood for. So there you have it, there's no more Gibson Guitar Corp., there's just Gibson.
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