In this country, at this time of the year, The Great Singapore Sale (GSS @ June) takes place. Retailers everywhere take this opportunity to entice people to spend. I'm unaware if the half year turn implies a major turn of events for us in general but that's how it had been for the past few years or so. It might be that it's vacation time (Summer holidays) elsewhere & the sale here was meant to lure people into this country to generate the economy.
Anyway, guitar stores here seems to exclude themselves from this lowering of prices (lately) simply because many of them had pegged prices below online competition so it's virtually a 'sale' all the time. This is no way to ridicule their non-participation, just a reminder to them that buyers are in buying mode in June & December. We do not receive a major windfall in June but some of us simply have more time to consider gear purchases come mid-year. For us with school-going kids, it would mean that June is the time to indulge in non-academic pursuits, music is indeed a popular option. I believe buyers out there are not looking forward to a ridiculous price cut, just some enticements to buy. These items need not be the latest offering, I believe if the stores make attempts to clear tarnished display units (elsewhere, these are referred to as blemished gear), some B-grade stuff that somehow came in with the good stuff or the discontinued items for that matter, we'd be happy to stop & consider.
Then again, who are we to question the commercial wisdom of retailers. They have their side of this consideration & that would very much affect their well-being. However, we can extend our GSS-ing online, yes? :-)
Wishing everyone a great second half of 2013 to come.
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