Wednesday, July 3, 2019

G vs D (3)


Here's an interesting turn of events in the spin of things thusfar; a statement by Gibson that implies apology without downright admission. OK, there's no Dean coverage here, just what Gibson had to say.

If you read the statement in its entirety (available at their homepage), we note the strangled voice of the new management. Strangled because there seems to be an over-riding entity that prodded this lawsuit to happen. The new team is somehow yielding to inherited coercion but they are standing by their new commercial direction. All this us-suing-you is putting the company in bad stead. In the long run, it will affect goodwill which will undermine product potential. If people stop believing in your stuff because they associate your brand name to negative undertones, that's when your company folds. 


You wanna talk about collaboration, Gibson? Two commercial entities joining forces to empower their direction isn't a new thing, the above two pedals are proof. If you do not propel yourself from an elitist stance, things could only be good when it comes to working with others. If things go down, Gibson is likely to be the severe casualty in terms of reputation & recovery is certainly not gonna be easy. Just my take on this & a happy midweek to all.

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