Thursday, January 10, 2013

Hamer guitars to close down

Hamer guitars will cease operations after 37 years of presence. Fender owns the Hamer brand name after its purchase from Kaman in 2007. The parent company cited declining sales as the cause.

My exposure to Hamer guitars was largely attributable to Trey Azagthoth (Morbid Angel) & Rick Nielsen (Cheap Trick). Hamer guitars are available at City Music & I've played them to test the feel & tone which aren't too detached from the other guitar brands out there. The range available here are also limited & largely consist of the affordable models. This is the predicament of having a giant parent company overseeing the operations of small time players; they need the leverage but at the same time, are at the mercy of being axed at the first considerations should sales go wayward.